As part of this branding project, I was tasked with creating a unique identity for Braz Brew, an imaginary beer brand. My approach involved utilizing typography, color, and patterns to craft a fun and lively brand that evokes a carefree beachy vibe. In addition to developing the visual elements, I also designed the packaging and other physical materials to ensure a cohesive and memorable brand experience.
While my partner focused on crafting the brand and messaging, my role was to bring their vision to life through compelling visuals. The end result is a dynamic and engaging brand identity that captures the spirit of Braz Brew and stands out in a crowded market.